To say there are a few too many legal directories is an understatement. There are literally hundreds of directories and marketing departments are barraged with opportunities to participate in awards programs, directory listings and advertorial opportunities. But is it a vanity publication or truly a worthwhile publication in which your lawyer should participate? This model for evaluating legal directories and award programs can save you money, time and give you the logical reasoning and metrics to justify a Go or No Go decision. The model is invaluable in guiding attorneys on which publications are truly worth their time to participate.
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