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Board of Advisers

Eric Dewey, MBA

Eric has been coaching and training professionals for more than 25 

years. He has advised hundreds of lawyers and law firms and other professional service providers in marketing, business development, practice management and lateral hiring. The former CMO of several large law firms, he is co-author of the seminal study by ALM Legal Intelligence on lateral partner hiring performance.   

Bruce Heintz, MBA

Bruce has been coaching and training professionals for more than 30 years. HIs clients include many of the largest companies on the Fortune 500 and numerous large law firms. He specializes in client interviews and business development training. Bruce facilitates both online and onsite workshops and serves as a business development coach.  

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Heather Morse

Heather is Chief Business Development Officer of McGlinchey Stafford and the former CMO of several law firms. She is a member of the State Bar of California's Task Force on Access Through Innovation of Legal Services and is a Fellow in the College of Law Practice Management. She is an expert in generational communication strategies and a frequent speaker and lecturer. Her blog, The Legal Watercooler, is one of the most popular legal marketing blogs in the industry.

Ellen Musante, MBA

Ellen is an experienced AmLaw 100 marketing professional. The former CMO of Dentons U.S. and the Global Director of Marketing at Milbank Tweed; and CMO of Strook and Strook and Levan, Ellen has deep experience in marketing, business development, client service and strategic planning. She brings a savviness and professionalism to her board assignment and provides practical advice to her clients.

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Jim Durham, JD

Jim Durham, Chief Client Service Officer at Shipman & Goodwin LLP, is a former practicing lawyer with extensive experience managing client service and feedback programs for law firms. He has been the CMO of several large law firms. Jim is the author of several books, including The Essential Little Book of Service Excellence, The Law Firm Marketer’s Guide to Survival and The Essential Little Book of Great Lawyering. 

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Steve Shapiro, JD

Steve is a practicing lawyer with extensive experience financing and securities transactions, in mergers and acquisitions and has served as general counsel for a large bank. Named as an Illinois Super Lawyer for M&A for the last 7 years by Super Lawyer magazine, Steve represents publicly traded companies, start-ups, banks, investment banks, and private equity funds in numerous types of sophisticated deals in a broad range of industries. 

Course Development Professionals

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Annie Youngblood

Annie is a veteran journalist and competitive intelligence researcher and has worked with International and mid size laws firms for more than a decade. Annie develops business development research content for eLegal Training clients and writes and edits scripts.

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Robin Dewey-Ibele

Robin has designed and facilitated training programs for more than 30 years for Universities, governmental agencies, non-profit organizations, multinational corporations and law firms. She is an instructional design consultant for eLegal Training and a online or onsite workshop facilitator. 

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