Join date: Aug 9, 2018
Mar 7, 2022 ∙ 4 min
Creating a Unique Value Proposition (UVP) Statement [with exercise worksheet]
A unique value proposition (UVP) helps prospective clients understand what differentiates you from other lawyers. It is a marketing tool...
Feb 26, 2022 ∙ 7 min
(CHECKLIST) QUESTIONS TO UNDERSTAND A PROSPECT’S BUSINESS
In competing for work, expertise and experience are the table stakes for playing in the legal services game. But a deep understanding of...