Much of business development is being in the right place at the right time and gathering intelligence that can help you win new clients. One effective way to do this is by reaching out to others on a regular basis. But you’ll need a reason to call, preferably a compelling reason that is meaningful to the target of your outreach. Here is a list of reasons for initiating a call to existing or prospective clients. This article not only gives you a comprehensive reasons to call, but provides a call planning and preparaton guide as well.