Use the Marketing Strategy Statement as a way to confirm and gain consensus from practice groups, firm leadership or individual attorneys on the marketing strategy proposed for an attorney or practice. The form is especially useful in practice transitions, development of niche practices and practice successions or to describe a unique new strategy which requires approval and consensus in the firm. The marketing strategy statement covers the situational review, the statement of the strategy, the rationale for the strategy, strategy objectives and key initiatives. It is valuable as a one to two-page strategy articulation document.