top of page

Here is something they never taught you in law school: No one changes lawyers unless they first question the value they get from their current lawyer.


Many attorneys approach prospective clients without regard to how well the work is currently being performed by the incumbent lawyer. Even in situations in which they have knowledge of poor performance, most attorneys won’t ask their clients to examine the performance of their current attorney or firm. That’s a mistake since the vast majority of work a lawyer gets was previously being done by a competitor. Learning how to unseat an incumbent in order to facilitate this process is a key skill lawyers need to learn.

How to Unseat the Competition

SKU: BD 012
    bottom of page