Effective cross selling has been elusive for many law firms. The reasons cross selling efforts fail so often are varied and challenging. But those obstacles can be overcome. This assessment shows you a path to improving your cross selling within the firm.
 
The following set of questions will assist you in examining the key attributes of a successful cross selling program. The questions are written to both illuminate the important qualities which must exist in the firm as well as probe into the level of sophistication these qualities have in the firm.