The guide to publishing and content marketing describes the resources, activities and best practices that each attorney can use to take full advantage of their content marketing initiatives. The practical guide covers the complete process from generating ideas for articles to finding a writing style to distribution strategies. We've even included a couple of client development strategies you can do with your content marketing program.  Attorneys will learn how to repurpose content to gain larger audiences, how to use social media to distribute their content, the importance of writing in plain English, and much more.