The strategic planning process requires a foundation of thorough analysis to properly inform the process. Data can be a both a blessing and a curse, however. Too much data can overwhelm and obscure the true drivers of the performance. Too little information can fail to report the core drivers of the firm’s performance engine. So what types of information and financial reports will give planners the best view of the firm? The following outlines the essential information needed to conduct a thorough economic assessment of the firm.