Eric DeweyMar 7, 20224 minCreating a Unique Value Proposition (UVP) Statement [with exercise worksheet]A unique value proposition (UVP) helps prospective clients understand what differentiates you from other lawyers. It is a marketing tool...
Eric DeweyFeb 26, 20227 min(CHECKLIST) QUESTIONS TO UNDERSTAND A PROSPECT’S BUSINESSIn competing for work, expertise and experience are the table stakes for playing in the legal services game. But a deep understanding of...
Eric DeweyJan 20, 20224 minIs Sales Enablement the Next Big Thing in Law Firms?Research says that individuals only retain about 10% of what they are taught in-classroom training. In fact, it's estimated that half of...
Eric DeweyJul 2, 20211 minTurns Out, Your Clients Are LonelyRecent research from BTI Consulting suggests that in house counsel are contacted by law firm partners only 26 times per month. That’s...